About Us

Over ten years of experience in multi-color coating services

The mission of Guangdong Shunde Shangchengwei New Material Co., Ltd. is “to listen to the stories of Chinese coating professionals, to progress together with them, and to contribute to the development of China’s coating industry.”

About our Photos

About Sunshineway

Guangdong Shunde Shangchengwei New Material Co., Ltd. is the South China branch of Haoshijia New Material Technology Co., Ltd., specializing in the research, development, production, and sales of multi-color protective adhesives. The company boasts fully automated production lines, a professional R&D center, and a practice base, providing customers with technical support for multi-color coatings, integrated insulation spraying solutions, and comprehensive coating solutions. Relying on a complete R&D, production, and service system, we continuously drive industry innovation and create value together with our customers.

Focusing on multi-color coatings
Adhering to brand culture as the foundation
Excellent corporate culture
Strong alliance with Jinan University

R&D Center

Research and Development Center

Shangchengwei is the first university-industry collaborative unit in China to focus on the research and development of water-in-sand and water-in-water multicolor coatings. The Materials Science program at Jinan University ranks among the top 1% globally in ESI rankings. The institute takes “Without bold speculation, there are no great discoveries” as its research motto and “Details determine success or failure, attitude determines everything” as its work standard. It continuously develops new products and improves the performance of raw materials for water-in-water and water-in-sand multicolor coatings. Currently, it has successfully developed over a dozen types of protective adhesives for multicolor paints, which have received consistent praise in the market. The R&D center boasts outstanding professionals with doctoral, master’s, and bachelor’s degrees, and is committed to becoming the highest-quality multicolor coating raw material R&D institution in China, contributing to the development of water-based exterior wall coatings in the country

Application center

Application Center

Shangchengwei Application Center is committed to providing customers with high-quality product technical services and support. It possesses extensive practical experience in the application of water-in-sand and water-in-water raw material technologies, having guided thousands of outstanding enterprises nationwide. In the application fields of colorful products, such as construction and large-scale production, it consistently leads the nation in technical standards, ensuring its partners have no worries when using raw materials, and enjoys an excellent reputation in the industry. Based on market demand and customer feedback, it continuously summarizes experience, optimizes products and manufacturing processes, and constantly surpasses itself to upgrade product technology.

About our services

R&D TechnologyAbout our services

R&D Center

Technical Team

Partner Institutions

Patent